Web, email, and digital presence

What it is

Your website, email infrastructure, and online identity: built, configured, and handed off in working order. This includes new builds, redesigns, and full rebrands. When the organization has changed and the digital presence hasn't caught up yet.

This isn't a template swap. It's the work of understanding what your organization needs to communicate, to whom, and then building the infrastructure to do it, documented so it doesn't require me to keep it running.

Who it's for

Organizations with a website that's outdated, broken, or embarrassing to share with a funder or client. Organizations where staff email routes through a personal Gmail address. Organizations preparing for a campaign, grant application, or public moment that requires a credible digital presence. Solo practitioners whose current site no longer reflects the work they do. Organizations at a rebrand moment: new leadership, new direction, or a name the existing identity doesn't fit anymore.

What it produces

• A website that passes the five-second test: a funder, donor, or prospective client who lands on it knows immediately who you serve and what you do
• Email infrastructure on a professional domain, configured for deliverability (SPF, DKIM, DMARC)
• Brand identity work where needed: visual direction, messaging, and the consistency to carry both through execution
• Handover documentation: enough that you or any competent person can manage it going forward

How it works

1. A discovery conversation about your situation. What you have, what's broken, what it needs to do.
2. A scoped proposal with clear deliverables, timeline, and cost. No ongoing conversation required before you know what you're getting.
3. I build and configure it personally, with updates at natural milestones.
4. Handover: walkthrough of everything built, documentation for the pieces you'll touch regularly.

Proof

I've built and managed six WordPress websites for clients across nonprofit, education, and professional services. I led the full rebrand of Blueback Global: logo, website, messaging, and collateral. Work that contributed to the company's subsequent acquisition by TopSource Worldwide.